Restaurant business is most importantly a business of creating memorable experiences. A memorable experience is created when you receive more than you expected. A memorable experience is a series of coincidences, but a carefully considered entity lies at its heart.
The biggest challenge for a restaurant business professional is the constant lack of time. There are so many things that should be taken care of and most importantly innovated. How can you build richer experiences in the pressure of reducing resources and increasing challenges?
Surprises do not create a positive effect if the fundamentals are off. So the first step is to ensure that the day-to-day choices lay a solid foundation on which the own unique experience can be built. With these day-to-day choices, you can ensure that the cost base is economically sound.
However, memorable experiences are only an addition, a step-up from the basics. After interviewing many of the industry’s experts, I have realised that at least one half of the table setting costs comes from organising seasonal events and parties, and especially from building that memorable experience. These individual expenses are often neglected when considering the overall cost of table setting.
Basic products and their costs are usually well-tendered. The challenge they present is not the expense of single items, but the overall costs that are difficult to estimate. We have an effective tool for day-to-day cost-efficiency. A Smart Choice concept that not only helps us to choose the right product for the right purpose, but also offers us a responsible solution to preserve the environment.
When day-to-day life is well taken care of, you have the time and chance to come up with new memorable experiences for your customers. If your own resources fall short, it is worth focusing your efforts in choosing a good expert to help you. A knowledgeable partner ensures that you too have all the trends and ideas at your disposal.
As discussed on our blog introduction, trends, enthusiasm and experimentation form an inseparable strand in our company’s DNA. We follow trend and visualization developments with the keenest eye. Which colours are in, which are out. However, we don’t believe that memorable experiences stem from trendy colours. On the contrary, we encourage our clients to think about their own brand, visual look, and especially the world of experiences they wish to offer to their own customers. Memorable experiences are not created from trends only, but from knowing your own identity also on a corporate level.
We want to offer our clients personalized and unexpected ideas. Personalized, because every business is their own. No-one can copy another, because identity is an entity – how we act, what we look like, what we feel like. Unexpected, because we want to offer experiences to remember. To those qualities we could add responsible innovation and production.
A great example of our unexpectedness is the Soflin decoration concept we launched in spring 2017. How can a restaurant build a visual memorable experience from products that are already in use?
We wanted also to see how this decoration concept works in everyday life. The experiment has been most inspiring. We have been able to familiarise ourselves with different events, and restaurants that vary in size. As a result, we became convinced that this concept is truly responding to a need. We are determined to develop it even further.
A warm thank you to all our collaborators who have been open-minded and listened to our ideas and participated in this experiment. Without you, these ideas would never soar!
Would your restaurant like to be part of our test group? Contact us at anne.ekberg@fiblon.com and we will set your creativity free as well!
